A cautionary tale of email deliverability, retention, and LTV. Every so often, I do a big email prune. So, there I was in bed last Sunday morning going through my 2,000 unread emails. And I saw one where I thought to myself “I swear I’ve unsubscribed from this brand before…” It was my pet insurance provider. So I click through …
Year: 2024
Don’t just drop design projects: The importance of aftercare as a designer
How to grow as a designer and avoid portfolio headaches Continue reading on UX Collective » It’s your secret weapon for performance reviews and job interviews. A few jobs ago I was up for a raise. As part of the performance review process, my manager asked me to do a self-review of the past year …
Why not all voices should be equal in the design process
If we are serious about social change and equity, we need to start centring the knowledge and decisions of those deeply impacted. Illustration by me. Inspired by Brian Tong. Who do we design for? Most social impact designers and socially-minded agencies will tell you what they design for: a “better” future. But when it comes to who …