The emotional design behind the latest AI marketing campaigns. illustration by author If you haven’t seen them yet, OpenAI’s launched new ad campaign of short 30 seconds videos that embed AI into an idealised, warmly analog, version of the past. They’re quite visually pleasing, to be honest, with a slight VHS grain and muted colours, and …
Month: October 2025
Building a product that doesn’t exist
Designers, product, and engineers are all guided by the “Product Ideal.” The problem is, they’re all seeing a different one. Continue reading on UX Collective » All it takes is one creative spark to ignite a fire. source: DSRUPTR.com I recently wrote about the 5 powerful business insights that prove the value of design. While it’s incredible …