Agents are here, how we build and use them is challenging many of the foundations for building software that we established over the last few decades — and even the very idea of what a product is. Prompt by the author, image by Sora. This article is a continuation of previous explorations on the theme of how AI is …
Year: 2025
Liminal design seeks likeminded revenue model for committed relationship
We know how to design liminal products that deliver deeper and more interesting experiences, not just more and faster transactions. But current business models are stuck pumping around the same corporate water in the aquarium until the fish die — we now need to look for brand new revenue perspectives to keep up. The famous 1910 Kuleshov experiment …
The airport: Where we pretend to have arrived
The junkspace non-place of the modern aerotropolis. Moving walkway, Changi Airport station, Singapore, 2020, via Wikimedia Commons. Lines. Crowds. That brief certainty you’ll be stopped at security and sent to jail, or that your bag will end up in Fort Lauderdale. Even when it doesn’t, you have to watch it plop out of that diabolical …
What designers can learn from the first interface — the human face
What designers can learn from the first interface — the human face Applying the oldest form of communication to modern design systems. Image source: https://appliedalliance.wordpress.com/2014/06/16/micro-expressions/ The idea that the human face is our “original interface” is well established. Psychologists, anthropologists, and HCI researchers have argued for decades that it is the most intuitive system we’ve ever used. What often …
Should every country have a design minister?
Why national design policies and even design ministers could reshape our collective future Design is no longer just about products or services. From Singapore to the U.S., nations are weaving design into policy, and designers must decide if they are ready to step up (image source: Flag Plaza, Doha) Walking into Dear Designer It was a little …
From skim to substance: Designing the future of reading
Skimming isn’t the death of reading, it’s the beginning. What matters is whether design leaves readers at the surface, or builds the doorways that invite them into depth. Photo by Marco Bianchetti on Unsplash Benjamin Cain recently published a polemic against “skimmable texts”, arguing that only fake readers want to read while multitasking, and only fake writers …
How to be the designer in the AI Loop
Exploring the evolving relationship between humans and AI in product design Continue reading on UX Collective » Lillian Gilbreth and the two definitions of “Better” In 1912, at a manufacturing plant in Providence, Rhode Island, two people were watching the same workers but seeing two different things. Frank Gilbreth stood with a stopwatch, tracking every movement …
Colonoscopy and candy drops: on crafting a good peak-end experience
Why the last moments of an experience shape what we remember — and how to design them right. Hi,“Ms. Ula, we have a brilliant idea for improving our customer service!” // this really begs for a separate post about spending money on dust-collectors instead of improving usability // “There was this study once — they gave two groups of people …
You don’t find your UX voice. You build it.
This is UX’s turning point. Your voice drives clarity, delivers conviction, and determines whether we keep building the wrong things or return to designing what matters. This image was created by ChatGPT. The myth of arrival Most of us are taught to find our UX voice in someone else’s process. If you’ve been in UX for more than five …
How to sell the European Accessibility Act to your boss
Yet another reason to invest in accessibility, but this time, it can impact the bottom line As of June 28, 2025, if you sell stuff in the EU, not complying with the European Accessibility Act (EAA) can get you fined. We’ll get to the EAA in a sec. but let’s first acknowledge something: Selling the value of …